A promotional video for Patrón featuring brand ambassador Charly Jordan.
This campaign launched the El Alto mini bottles and centers around Charly’s electrifying performance at the Neon Carnival Festival during Coachella 2025, where Patrón serves as a primary sponsor. The video captures the vibrant energy and neon-lit atmosphere of the festival, blending dynamic performance footage with lifestyle visuals that highlight both Charly’s magnetic presence and Patrón’s premium spirit. Crafted for social media impact, the campaign celebrates celebration, music, and bold moments.