A campaign for Coach featuring brand ambassador Baron Scho.
This series of short-form videos blends sophisticated style with bold personality, capturing Baron Scho’s effortless charisma alongside Coach’s signature craftsmanship. Designed for social media, the campaign highlights the fusion of modern luxury and streetwear influence—showcasing key pieces in dynamic, lifestyle-driven settings that emphasize authenticity and confidence. The content is crafted to blend fashion storytelling with social media virality, maximizing engagement and shareability across platforms.